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MyTypes XoomPad Vipin Singh and MyTypes.com on Reputation Management

2008-03-13T13:44:00.000-07:00

MyTypes & Vipin Singh, Reputation Management of Mytypes.com and Vipin Singh

March 13th, 2008 at 01:24 pm by Admin in MyTypes

It’s kind of sad that I am blogging to knock off the top 6 blog results when people search for MyTypes.com. This is being done, because someone malicious goes out and spreads lies about me Vipin Singh and MyTypes.com our company. I am not going to take part in the negative nature, boy do I feel the urge to do it though. I could totally destroy his reputation, be just telling people the truth about his behaviors and lies. If he was telling the truth, I wouldn’t care as much. It’s that he is going above and beyond, lieing, and making stupid/nasty claims. The dumb thing is the more he writes negative malicious comments, the less likely I am to pay him. So words to the wise, don’t write negative stuff about people who owe you money. They will not be motivated to pay you. It’s only children that whine and say negative stuff, and the negative energy they sent them selves. Regardless, I am bothered enough, and will deal with it, by knocking him off the top 10.

So why should I care, mainly because his lies end up as #6 on search results pages. I guess, I taught him something about SEO, which he has learned. I can’t reward his dumb behavior by paying him before we pay any of our other company debts. We are super excited of paying debt to 5 different parties, and making a huge dent in our debt. Things are going really well here, and we are excited about the future prospects of MyTypes.com.

Reputation Management is starting to become a big part of SEO, and blogging. We started to see this trend a few years ago, but didn’t care to talk about it in our SEO blogs or do any kind of work on it. So in reputation management, and in staying positive, we just have to remember, that we can’t get caught in people’s negative energy. About a year and 3 months ago, someone said malicious things about us, on his websites. He is a notorious web and SEO person, we stayed positive and actually got clients out of it. I plan to chalk this experience up again as way to help me grow professionally.

For reputation management, when writing blogs to SEO yourself, I recommend staying above the negative chatter. Also, use the name of your company a couple of times, or your name a couple of times. The title of the post will help to create a Search Engine Friendly URL, which is one of the most important SEO factors. We have been making the connection and leading to b2b and business to business marketing from an SEO perspective. And, also in the process of creating a small business resource center as well as business social networking site. We are currently working on the branding and design lay outs. Here is our SEO blog from the Blog Templates and blogging coach section, where I write every day. But, you already knew that:-).

Photoshop vs. Illustrator, the Alt ego of web designers

Photoshop vs. Illustrator

Which one is better for web designers, I am sure comes up a lot. Read the above resource, of the two amazing tools, it’s a great explanation. I have had web designers and technical people answer this question for me, but after reading that source, it finally makes sense. A lot of you maybe web designers trying to learn about SEO, others maybe marketing people. I am not a web designer, I work with our tech web designer Keith all the time. He takes care of all our tech issues, and I have been asking him for the last few days the difference between Photoshop and Illustrator. I love design, and I am thinking about getting in to web design, to develop some pages for our b2b marketplace and business social networking site. It’s funny, I have been wanting to get in to some sort of a web programming or something technical. And it’s clear to me, I am going to get in to Illustrator and maybe Photoshop later, for web design and blog templates for Wordpress Themes. I am excited about my first project being a real one for our b2b social networking. So what does all of this have to do with SEO, well web designers need to learn SEO and employ that in their web design and technical Meta Tags etc.

They too often don’t think about SEO until after a marketing or advertising executive tells them that they can’t see their own website on Google. This is too common of a theme, this is where our SEO blog templates are such as great tool for web designers. Use our base and SEO guide to make sure your Wordpress Themes are SEO’ed. Also as a tip for today, don’t forget about Alt Tags, they are great tool for SEOing your site, but you have to use proper keywords in your Alt Tags. Alt tags, as most designers know, are used to describe pictures or images, even text especially within links. But web designers in my opinion often don’t link enough for SEO, and especially good web designers don’t use proper keywords for SEOing their site. Why is that? Could be that designers as a whole have Alt egos? I think so, designers and probably web designers on the lesser end are a unique bunch. I have said for years, that good or great web designers are harder to find, than actually technical people. I am probably suited to be a web designer more than I want to admit. And, that my friends is not speaking highly of my personality traits, which proves the Alt Ego scenario?

As a bonus for you, I am going to include another blog below today. Especially, as I had to go off topic from our usual b2b and marketplace topics of such as things as Barter, and online businesses, and tying them to SEO. I had to get to the basics of web design, and actually designer alt ego’s. Enclosed is a blog by our previous blogging coach, can I repeat we miss her great writing. I added the photos, just to add more color, photos Jazz up your blog as usual. I only wish I could write as well, enjoy:

Long Tail Searches and SEO

You’ve probably heard the phrase “long tail” before, especially in regard to business and marketing. Essentially, the long tail is the tail end of a demand curve - there may be lots of people who buy the latest #1 single, but there are many more people buying all sorts of different, obscure albums - the total number of the people buying the varied music is much greater than the people buying the #1 hit. The long tail is part of the reason why companies like Amazon are so successful - they offer tons of different niche items. The inter-connectedness and global scope of the web has made the long tail and catering to niche markets a viable business strategy.

However, the long tail is also relevant to SEO. Very significant percentage of searches are “long tail searches”, that consist longer, more specific queries that naturally tend to yield fewer results. For instance, if you’re looking for a newly built condo in Chicago’s South Loop neighborhood, wouldn’t you type “Chicago condominiums South Loop real estate new construction” or something similar into the search box? After, you’re much likely to find what you’re looking for that way than by just using “Chicago real estate”. Long tail searchers are looking for something very specific. This post on Search Engine Watch’s blog has excellent visuals illustrating long tail searches.

So how does this apply to your blog? Think about your niche and your own unique skills and characteristics. Narrow down your keywords - instead of only using “Chicago real estate agent”, make sure to write about the particular neighborhoods and types of properties you specialize in, for example. Or if you’re any kind of retailer (chances are if you’re an online retailer, you’re already very familiar with niche markets and the long tail), write constant posts about your products. Try to create the most detailed descriptions possible, and aim to be your readers’ source for the latest information about new products in your niche.

Targeting the long tail may end up benefiting you more in the long run - after all, long tail searchers tend to be looking for very specific information, and if you fit into their desired niche, they are that much more likely to bookmark your blog and/or become clients or customers someday.

**A little note from this best of all SEO Consultants blogging here, Moi the main writer here, Vipin Singh. Just kidding, I am the only one blogging here who works as a SEO Consultant right, therefore, I am I give my self all this great credit for my failures as well:-). Long tail kewyord phrases are also a great tool for SEO each individual keyword within the phrases. For example if we SEO for the Keyword “Silver Cross Rings“, we end up SEOing each keyword, “Silver” and “Cross” and “Rings”. And, we end up SEOing for each combination of keywords such as Silver Cross, Silver Rings, Cross Rings, Cross Ring. Don’t forget that all the major keywords which include our focus keywords such as “Silver Jewelry”, they benefit because the word “Silver” is being used in our “Silver Cross Rings“. Does this makes sense, I don’t think it’s too complicated, but most people don’t think of this Long tail SEO stuff. That is why so many Long tail keyword searches are used very often by all smart SEO Consultants, especially yours truly. This also includes writing contextually when blogging, and linking to appropriate keywords. We have done the same with our Barter, B2b marketing, and Online Marketplace for B2b and small business marketing strategies. As long as the topics are all related, go ahead and use them together.

Not Only SEO Consultants, but...

2008-03-08T19:24:00.000-08:00

We can help you with your marketing strategy, we have the experience, the tools, and the skills. Here is a blog I just wrote in our blog templates area @MyTypes.com, we are also top 10 in most blogging, free blog, etc. related keywords. Not to mention, we are #1 for "Wordpress SEO", #12 for "B2B" and countless top 10 and #1 rankings for our clients. Our clients privacy is important to us, that is why we don't mention it here.

I wanted to write a snap shot about b2b and what it really is, but more importantly how it can benefit you, our readers. So I have to explain who our audiences are, SEO Consultants, SEO and internet marketers, Web Designers, and Marketing professionals wanting to learn about SEO. Does that sound like a group wanting to promote businesses? Promotion of business to business and helping online businesses get leads to sell products and services is what SEO consultants do? So if millions or billions of people are searching on the internet every day for products and services, could Google be the #1 B2b marketplace in the world? I have made a case for it in the past, but that is not why we are here.

I was gong to reference the article below from CIO magazine about What is B2B, but most importantly I want to make the connection of SEO, B2B and Blogging. All three topics are covered in this blog all the time, except B2B. The article below is old, but still useful, from a great resource. Also, I wanted to mention that I actually worked for Gartner Group from 1996-1999, the Analyst source mentioned below. It sure feels good to have my old company helping to make my point. By the way, for those of you who don’t know Gartner, they were/are considered by many in IT industry to be the #1 Analyst organization for IT Trends, Directions, and analysis.

Now back to the basics, blogging is a great a way to promote your business, you already know that, and SEO is a must for Internet Marketing today, especially for promoting websites. So B2b promotion really is made up of anything we use to promote our business, and on the internet it is SEO, SEM, and Blogs and maybe even Social networking. Social networking is probably the most B2C, but smart marketers like you are trying to figure out how they apply to B2B. Sorry SEO consultants and marketers, in my humble opinion B2C is usually at the forefront. Why, it’s the teen agers and trend affect. That is why we are combining the two in our b2b and online marketplace. Below is the article enjoy:

What is B2B? - a definition from Whatis.com - see also: e-biz, business-to-business
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DEFINITION - On the Internet, B2B business-to-business, also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet sometimes called e-tailing, forecasts are that B2B revenue will far exceed business-to-consumers B2C revenue in the near future. According to studies published in early 2000, the money volume of B2B exceeds that of e-tailing by 10 to 1. Over the next five years, B2B is expected to have a compound annual growth of 41%. The Gartner Group estimates B2B revenue worldwide to be $7.29 trillion dollars by 2004. In early 2000, the volume of investment in B2B by venture capitalists was reported to be accelerating sharply although profitable B2B sites were not yet easy to find.

B2B Web sites can be sorted into:

Company Web sites, since the target audience for many company Web sites is other companies and their employees. Company sites can be thought of as round-the-clock mini-trade exhibits. Sometimes a company Web site serves as the entrance to an exclusive extranet available only to customers or registered site users. Some company Web sites sell directly from the site, effectively e-tailing to other businesses.
Product supply and procurement exchanges, where a company purchasing agent can shop for supplies from vendors, request proposals, and, in some cases, bid to make a purchase at a desired price. Sometimes referred to as e-procurement sites, some serve a range of industries and others focus on a niche market.
Specialized or vertical industry portals which provide a “subWeb” of information, product listings, discussion groups, and other features. These vertical portal sites have a broader purpose than the procurement sites although they may also support buying and selling.
Brokering sites that act as an intermediary between someone wanting a product or service and potential providers. Equipment leasing is an example.
Information sites sometimes known as infomediary, which provide information about a particular industry for its companies and their employees. These include specialized search sites and trade and industry standards organization sites.

Many B2B sites may seem to fall into more than one of these groups. Models for B2B sites are still evolving.

Another type of B2B enterprise is software for building B2B Web sites, including site building tools and templates, database, and methodologies as well as transaction software.

B2B is e-commerce between businesses. An earlier and much more limited kind of online B2B prior to the Internet was Electronic Data Interchange EDI, which is still widely used.

CONTRIBUTORS: Paula Jones
LAST UPDATED: 21 Jul 2001

Posted by Admin in B2B

We never wanted to be SEO Consultants

2008-03-06T18:18:00.000-08:00

When I grew up as a kid, I never dreamed I would want to be one of those SEO Consultants, you know those used car sales types hocking products. Well you know what I mean, I have done many things, I never thought I would do. I did know that I wanted to be a entrepreneur and a self help and spiritual field.

The Power of Dumb Ideas

In the book “The Big Moo” Seth Godin writes one of his short chapters, one is titled “The power of dumb ideas”. I read it a few weeks back, and again today, it’s a brilliant piece on the changes in marketing today versus 10 years ago. But mainly it get’s to the core of my passion for marketing, he mentions a piece on how Google has opened up billions of channels. While he does not mention SEO, that is the true power of Search Engines and Google that they open up tremendous amount of marketing opportunity for marketers. But you already knew that, since you are here, for SEO Blog templates. You probably already know the power of blogging for SEO and Internet marketing too, but did you know that Seth Godin is the man on Internet Marketing, and marketing as a whole. And his blog is ranked #9 for Keyword “Blog”, he supposedly has 500,000 plus readers for his blog too, no matter how much SEO you do, it’s almost always better to be a great marketer and he proves it every day.

Now some SEO advice from the book plus my experience in marketing, internet marketing, search engine marketing, and SEO. Why did I repeat all of this, well that is the hierarchy of the field of marketing, and I started my marketing experience back in 1992 studying the field. You have by now, read some blogs here, and hopefully you like them all. One of my first marketing tricks was ground shipping a box of hot air balloons to an executive in New York to get him to pay attention to me. He did, and I got what I wanted and he saved me thousands of dollars. I picked that trick up from a marketing book I read, sorry can’t remember. But the lesson back than, and still today from Seth is, be different and get noticed, and it still works.

I want to tie in the title of the blog, the power of dumb ideas is the probably the number force for innovation. Because innovation is not obvious, and nor does it seem reachable. But, so many good ideas get rejected by executives and leaders, but I think dumb ideas really are the force of innovation. Smart marketing people and SEO consultants and experts know this to be truest. The other part of marketing, creativity, and SEO that excites me and a lot of people is, that it’s constantly changing. So what is it about Dumb ideas, again? That was not clear in the book either, but net net is that they often lead to Innovation, so don’t discount ideas. Innovation is that another hobby or passion of mine, so how does Innovation happen?

The secret is brining a great idea from another market or industry to your market or your industry. Seth says it’s “more Efficient and Effective Than Blue-Sky Creativity and Innovation”. There are two types of Innovations in the world, new technologies looking for a home/problem to solve. Or problems that no one else has solved, I tend to focus on the later, but that is rare to the be the first or among the few. This leads me to a concept we are working on, I can’t unveil it just yet, we are obviously talking about it here on a SEO and Marketing blog. And we know how you marketing people are, we tend to talk a lot, don’t we. But the concept is target us, with a focus on b2b, marketplace, social networking, marketing, SEO, SEO Consultants, and yes sales people. How crazy is that, all of these people in the same website, how can we serve them?

Well, let’s start with the biggest need of all businesses, not just online businesses. They all need customers, and need to market themselves. This platform or marketplace will allow us to do that, but don’t think it’s a marketplace, that is not the zest of it. It does involve B2B which is what most of SEO consultants do, right we are helping businesses promote themselves. But isn’t that what SEO is, and what could we possibly be doing that is different? Oh it’s not selling blog templates or anything to promote an online marketplace, no more clues now:-).

Well wait and find out, I honestly don’t think there is something like that out there. But many little pockets of websites, many thousands and millions of them, all over the web. Tagline of today, be different be good, but as always blog your way to the top.